The Advocate: Advocates are laser-focused on the impact of what they make. They want to do good with data and that means filling data gaps, making voices heard and doing everything they can to bring about positive change in the world.

Top skills: Strategy, Communications
Fav tools: Whiteboards, Twitter

The Analyst: For analysts, it’s all about being accurate and true to the data. They have a logical mind and thrive on being given a technical challenge to wrap their head around. Analysts are critical, questioning individuals and never take something at face value.

Top skills: Data cleaning, Data analysis
Fav tools: Spreadsheets – that is all.

The Reporter: For reporters, it comes down to two things: the people and the story. Reporters are curious and good listeners: they want to get to the bottom of what people really think. Reporters tend to have a way with words and love sharing their findings with others.

Top skills: Research, Writing
Fav tools: A notepad, Word Documents

The Creative: For creatives, the aim of the game is to make the coolest thing possible and at a super high quality! They know that it takes a lot these days to make someone sit up and listen and they’re great at coming up with ways to do this. Creatives are visual thinkers who are just as happy sketching initial ideas as finessing the final output.

Top skills: Brainstorming, Design
Fav tools: A sketch pad, Adobe Spark